Sales Pitches Out: Social Advertising In

Sales Pitches Out: Social Advertising In

Are you considering just putting one of your existing banner ads on a social site such as Facebook? Don't. At least… not yet… It's important to remember you are dealing with two different mediums. What works on one – even if it's your strongest ad – may not work on the other. There are a number of mistakes I've seen marketers make, when creating their own social ads, and impersonal headlines beginning with anything even remotely close to: “The Untold Truth About…” – ones that sound like a sales pitch – will turn people off faster than a slap of ice water. It's important also to match the ad with the right social network.  There are now so many in play that it seems as if there's a social network for every market – and they're not all created equal.  Besides a difference in sales tracking metrics and flexibility, you also have to consider the demographic that uses each particular one the most. For example, Scribd‘s population leans more heavily towards young male professionals, with college education, whereas MySpace‘s demographic is the 17-21 year old age group (usually non-spenders, except on electronic items such as iPhones, music and gaming systems). But no matter what platform you finally pick, you won't get anywhere with the sort of sales pitches that sound like the beginning of a TV commercial: The sort that wake you up at night, while their presenters enthusiastically shout about the latest gadget. Remember that social advertising is just that… social. Nobody's really got the ultimate handle on it yet… but when it comes to social advertising for...
Social Media Advertising goes Mainstream

Social Media Advertising goes Mainstream

One way you can tell if social media advertising is really something you should be considering for your business:  The amount of top-drawer ad agencies that have sprung up or changed focus, shifting their attention from traditional advertising to zero in on social media. Even social media platforms themselves hire these agencies, to create ads for their clients. For example, New York-based Lotame, whose clients include Flixster and Bebo. Then there are Sometrics, Siteheart and SocialMedia.com… SocialMedia is geared specifically to social ad platforms, offering to render ads containing Twitter messages, comments from web communities and data from your site. Lotame boasts it “goes beyond industry norms by applying a social data layer to audience segmentation”. They call this a “zero waste” advertising solution – and their clients include Flixster and Bebo. In fact, visiting their website can give the do-it-yourself social ad creator some good clues as to what to focus on, when creating your message.  Just take note of phrases such as “interactivity over clicks”, “meaningful audience engagement”…  “The medium is the message and social ads are the solution”…  Their recent new hires include John Thomas, PhD, formerly with Crimson Hexagon, specializing in social media analytics. In short, there's some major money and brain power going into monetizing social media. Further proof is provided in a Knowledge Networks May 2009 press release, which gives statistics for: “Proportion of Social Media Users Who Turn to Social Media When Making Purchase Decisions“, giving the lie to nay-sayers who insist people aren't haunting social networks to buy.  (They aren't – but they do!)  This particular PDF press release lists the...
Why Go Social when you’re Not?

Why Go Social when you’re Not?

Do you feel stressed or discouraged at the thought of having to add social media to your business advertising mix?  If you do, then chances are you are one of the secret minority who have vowed never to join Twitter, and you're sick of hearing about Facebook (that thing your teenager haunts). Relax.  Social media doesn't have to mean huge learning curves and wasted hours, all in the name of networking. Once you realize that business networking isn't wasting time at all, it might make a whole lot more sense. Mind you, you might have to work a little at that shift in mindset… but you can do a few things to cut down on your social media climbing without losing valuable opportunities for free advertising. Start Small… You can't get much faster than Twitter for social media networking. Compare the three hours you spent writing that article; then the frustratingly glitchy load time, uploading it to your marketing directory… and waiting 4 or 5 days for it to be approved… Now write out a sentence like this (in less than 140 characters): “10 ways to French-braid your hair”. Add to it a shortened link to your blog post. Voila. You're done. The best way to shorten that link?  There's 2 schools of thought… Some say it's better if you used an optimized post title leading directly to your blog, like so: “http://www.just-an-example.com/brainstorming.html“.  Keyword-wise… yes, it is. But most people shorten their posts with bit.ly, because it allows you to add a button to your browser bar, and check your click-throughs instantly. (And remember, social networking is driven by...
Free Advertising Using 5 Social Media Sites

Free Advertising Using 5 Social Media Sites

You've been realizing lately that you really need to spread the word about your business, website, event or product. But you don't have the largest budget on the planet. If you're looking for ways to advertise for free, you might want to consider making full use of social media. Most social media platforms offer paid advertising – and if you have the budget, it's always better to cover all the bases. But there are some free methods and techniques utilizing social media that can really increase your exposure (and even your personal brand). Here are suggestions that have worked well for many internet marketers and entrepreneurs on these 5 social media sites… It's not enough just spread the word by blogging: You have to also promote your blog. Do it by using Delicious or Digg. Link to your blog from your Facebook news feed. Send people to your blog by tweeting on Twitter about your latest post; shorten the URL with bit.ly – and then check your stats on the number of clicks. Upload a video to YouTube, and make sure links to your business are placed in the first and last frame of your video (appearing long enough for people to quickly make a note of the link). Have the same URL in as many places on your YouTube channel page as you can manage.   Make sure it either (a) is extremely helpful about one tricky subject for the niche you're targeting or (b) contains all the elements of a viral video:  Memorable, entertaining, personal, unique – if appropriate, perhaps even funny.  (A Singing Parrot is far...

Why Local Businesses Should use Social Media?

You may be thinking that Social Media is not for local businesses that it is for those wanting to reach consumers or clients in another state or around the world. Not true. There are two key factors that contribute to the success of your local brick and mortar Social Media efforts. The key factors are: • Business Traffic • Business Reviews The use of Social Media will help you address these two factors in an awesome way. How many people in your community and in your target marketing use Social Media? You have already built trust in your community, now reach beyond – technology can help you do this. It can help to build awareness with people in your community that may not know you. There is the possibility of turning them into customers. Social Media will also allow you to compete with larger companies. It is cost-effective, new and exciting. You may be thinking I do not have time to Tweet, Blog or use Facebook. I have a business to run. Why not contact a Social Media Specialist to discuss the pros and cons of Social Media for your business. What about business reviews? Research has found that 83% of all Internet Users are involved in at least one social network. Local searches are growing day-by-day. One research reports “location-based mobile social networking revenues will reach $3.3 billion by 2013.” People talk about their likes and dislikes of those that they do business with. Why not listen? Social Media for the Local Business has become a proven marketing...

Basic Terms Used in Social Media Marketing

The Internet provides an incredible opportunity for companies and businesses to reach their target audiences in a wide variety of ways. One of the growing areas of Internet marketing is the use of social media and networks to connect with consumers, but the language of social media can be confusing for the inexperienced. The following are some common, basic terms used in social media marketing. Aggregator or Newsfeeder—software that gathers and organizes content from blogs or other social networking platforms through those sites' RSS feeds, and displays the content in a central location. Blogs—also called “web logs”, these are sites that allow companies or individuals to create a journal organized into reverse chronological order, with the latest post at the top of the site. This type of social media can have many interactive features, such as allowing comments from visitors, RSS feeds, and widgets. Blog Marketing—using a web log to communicate business news, announcements, and company profiles. Blogosphere—refers to all the blogs and blog interactions on the Internet. Content—refers to the material on any website, including social media sites, and can be text, pictures, video, or audio material. Crowdsourcing—typically a business term referring to using a public platform to complete a task or generate answers that would otherwise be done in-house or outsourced to a third party. Feeds or RSS Feeds—programs used by social networking sites to provide their subscribers with a simple way to obtain any new material without visiting the actual site. These feeds are usually channeled into an aggregator, which organizes and displays them for the subscriber. Forums—usually in a bulletin board format, these sites allow...