What Social Advertising and Affiliate Marketing Have in Common

Image by rogercarr via Flickr If you've done any affiliate marketing at all, you'll be quite familiar with the phenomenon of the Super Affiliate.  When you have a force of 100 affiliates, a Super Affiliate is the who's responsible for 79% of your sales.  10 Super Affiliates are capable of achieving more results than 1,000 lukewarm affiliates who don't want to put any work into raking in your commission checks. Well, I'd like to suggest that there's a rare creature called the Super Fan. She lurks on social networks, enthusiastically creating a buzz about your brand, product or event… and a hefty percentage of your actual conversions are thanks to her. Super Fans generously perform a variety of functions: – They rope and bring juicy prospects right to your corral (when you're not even there). – They keep discussions lively and ongoing. – They fend off the sort of bottom feeders that love to stir up contention on social networks, and are quite capable of eloquently coming to your defense. – They provide you with a living, breathing, ongoing testimonial . – They promote you better than that guy you hired, last year. The one with the dazzling website and clever graphics. – They keep you in front of your market. – They do all this because they believe in you. If you've got even one Super Fan like this, you need to be thinking about what to do to reward her.  Often all it takes is noting more than your attention and interaction.  In short, your respect. Value your Super Fans. Openly appreciate them. And if you haven't yet...

The Secret To Successful Affiliate Programs

Everybody tells you having affiliates is one of the best and easiest ways to earn. After all, you don't pay them until they perform right? You don't have to do a thing nor pay a salary. While all that could be true, but what happens if your affiliates are not motivated or don't quite know what to do next? A big percentage of affiliates will sign up for a program they will never or hardly promote. Some will only do it halfway or sign up because you have a product they want to recommend for that one instance only. The job of motivating and educating your affiliates how to make more lies squarely on your shoulders. Here's the tough part. Affiliate training while it could be easy, still takes time to create. Precious time you are already very short of. If you've ever wished there was some kind of PLR you can plug into your own affiliate center that helps affiliates learn how to do simple stuff like redirects and train them how to use emails, blogs, articles and all the tools you provide, your wish is granted. All Private Label Content offers a PLR bundle that covers 21 topics, written specifically to help affiliate managers educate their affiliates so they can concentrate on creating more exciting tools and promotions. We've heard that from now until February 26th, 2010, a 30% off coupon is available. Here is the coupon code: 90928. Use it here. *This post contains affiliate links that would generate a...