What are your plans for your Social Media Strategy for 2010? You do have one, don't you? Here are five tips to help you get started:
Have a goal.
- What results are you looking for?
- Do you want to promote your business; get more clients?
- Who do you want to connect with?
- Why do you want to connect with them?
Create relevant content.
- Your content should meet the needs of your audience.
- How will what you do make their lives easier?
- What content can you share that will keep them coming back to your site?
Measure your results.
- Keep track of visits to your blog, or respond to your Twitter posts,
- Services such as Google Analytics and StatCounter let you track your Web traffic
- You can use services, such as Bitly to see how many people read the links that you post.
Adjust your expectations. Social networking is about building relationships. Instead of thinking in terms of “I need to increase my followers to sell my product,” get to know your followers.
Social networking is your stepping stone to embrace change. Social networking is more about informing people, and getting insight on what your potential customer or client thinks.
The Washington Post reported that Twitter is being used to “mine it for clients, recruit employees and answer customer service questions,” and brand mentions.
Ask questions. Asking questions about what you’re interested in or what you’re working on can be a great way to gain followers and engage in dialog.
Now that you have your plan together and know what you want from your social media efforts, its time to be proactive.
If you need more information on social media or assistance with creating a strategy plan for 2010, contact me at firstname.lastname@example.org.