Earn A Living On The Internet And Get Through A Tough Economic Climate

The old approach of putting all of your eggs in one basket isn't such a good idea in these modern times, especially with a tough economic climate. Countless people have lost their jobs and are looking for ways for them to pay their bills and continue to support themselves, their wife or husband and children. If you embark on a brand-new career path and learn to make a living on the internet, you'll acquire a modern and stable source of income that would help defend you against unforeseen declines and major events. This article tells you about the various ways you could earn money on the web and the stuff that you ought to consider after you make the leap towards establishing and also running your own home business. Before you could even think of turning a profit on the web, you have to attend to several pressing matters. Most women and men utilise the web because they're searching for something that's going to help them resolve an issue. This issue could be anything from details regarding their beloved actresses and actors to tidbits concerning the products and services that would enable them to tidy up their house more efficiently, among other probabilities. Thus, you have to figure out what you could provide folks with and also specify a proper niche! If you could go shopping for a huge household with an extremely constrained budget, you should show other consumers areas where they could buy cheaper merchandise. If you are an inventor, you can develop gadgets that'll make day-to-day concerns easier to address. After you find out what you...

Exactly Who’s the Boss Here?

This post appears on the NAVAC Blog. By Sheila Edens-Brown Thursday, Juy 29th, 2010 After 20 years in the corporate world, I experienced burn-out to the point where just thinking of going to work would make me literally sick. It was at this point that I knew that it was time to put my dream of being a business owner in place. After going through the motions and getting everything in place, it was time to hang out the shingles. Just the thought of being a business owner was exuberating. I had my first client within two weeks, even though she is taking a break from her business because of the death of her husband, she is still my client and we have had a wonderful relationship. All have not been like her. There were control issues; money problems and just not letting me do my job because they felt they knew better than I how to accomplish the task. After becoming a part of the NAVAC group I discovered that I was still working under the employee mindset and that my clients were calling the shots. Kim and the group showed me how I needed to be in control, that this was my business and that I was the one to determine how my business was to be run; I was the boss and not the employee. It was at this point that I revised my policies and payment procedures. A clear line was set as to my office hours, how task would be completed that would benefit the client and myself and that I was the one...

Advertising in a Social Media World

The last few posts talked about advertising in a world where social media is growing  leaps and bounds. The traditional marketing way is still here, but it may not be the best form of marketing for you or you may need to combine the traditional with the social. We need to remember that we are working with two different mediums. What works on one – even if it's your strongest ad – may not work on the other. It's important also to match the ad with the right social network. My husband whose career is in sales says that the best salesperson has mastered the real secret of selling: Don’t appear to sell. Instead, “help” the customer figure out what she needs – and provide it. Social networking is ideal for this friendly, conversational approach. However you choose to advertise – traditional media, social media or a healthy mixture of both – do make sure that you fit it in as part of your long term marketing...

Delivering Happiness: A Path to Profits, Passion, and Purpose

I received free advance read copies of Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh, CEO of Zappos. It was an excellent read on applying the science of happiness to running a business, to help employees grow personally and professionally. I was curious and was seeking to see how what he did could be added to my virtual business. The book discussed things that I know should be included in building your business, such as: Building your brand Being passionate and determined Pursue Growth and Learning –our potential is found within and needs to be unlocked. 3 types of happiness. All with a twist I had not thought of – happiness. If the ultimate goal is happiness, then wouldn't it make sense to study and learn more about the  science of happiness so that you can apply the research that's been done to your own life? (pg. 231, p. 5) By applying the knowledge to our businesses, how much happier would our clients be. Happiness is contagious. Zappos purpose is delivering happiness to the world.  I recommend that you pick up a copy of the book and let me know how it affects you. You can visit the site at http://www.deliveringhappinessbook.com. You can purchase a copy at http://www.amazon.com/deliveringhappiness. I have an advance read copy that I will  give to a reader of this blog. If interested, please contact me to let me know that you are interested in receiving it. I will send it to the 11th person to contact me. I look forward to hearing from you.      ...

What Social Advertising and Affiliate Marketing Have in Common

Image by rogercarr via Flickr If you've done any affiliate marketing at all, you'll be quite familiar with the phenomenon of the Super Affiliate.  When you have a force of 100 affiliates, a Super Affiliate is the who's responsible for 79% of your sales.  10 Super Affiliates are capable of achieving more results than 1,000 lukewarm affiliates who don't want to put any work into raking in your commission checks. Well, I'd like to suggest that there's a rare creature called the Super Fan. She lurks on social networks, enthusiastically creating a buzz about your brand, product or event… and a hefty percentage of your actual conversions are thanks to her. Super Fans generously perform a variety of functions: – They rope and bring juicy prospects right to your corral (when you're not even there). – They keep discussions lively and ongoing. – They fend off the sort of bottom feeders that love to stir up contention on social networks, and are quite capable of eloquently coming to your defense. – They provide you with a living, breathing, ongoing testimonial . – They promote you better than that guy you hired, last year. The one with the dazzling website and clever graphics. – They keep you in front of your market. – They do all this because they believe in you. If you've got even one Super Fan like this, you need to be thinking about what to do to reward her.  Often all it takes is noting more than your attention and interaction.  In short, your respect. Value your Super Fans. Openly appreciate them. And if you haven't yet...

Social Media Advertising goes Mainstream

One way you can tell if social media advertising is really something you should be considering for your business:  The amount of top-drawer ad agencies that have sprung up or changed focus, shifting their attention from traditional advertising to zero in on social media. Even social media platforms themselves hire these agencies, to create ads for their clients. For example, New York-based Lotame, whose clients include Flixster and Bebo. Then there are Sometrics, Siteheart and SocialMedia.com… SocialMedia is geared specifically to social ad platforms, offering to render ads containing Twitter messages, comments from web communities and data from your site. Lotame boasts it “goes beyond industry norms by applying a social data layer to audience segmentation”. They call this a “zero waste” advertising solution – and their clients include Flixster and Bebo. In fact, visiting their website can give the do-it-yourself social ad creator some good clues as to what to focus on, when creating your message.  Just take note of phrases such as “interactivity over clicks”, “meaningful audience engagement”…  “The medium is the message and social ads are the solution”…  Their recent new hires include John Thomas, PhD, formerly with Crimson Hexagon, specializing in social media analytics. In short, there's some major money and brain power going into monetizing social media. Further proof is provided in a Knowledge Networks May 2009 press release, which gives statistics for: “Proportion of Social Media Users Who Turn to Social Media When Making Purchase Decisions“, giving the lie to nay-sayers who insist people aren't haunting social networks to buy.  (They aren't – but they do!)  This particular PDF press release lists the...

Why Go Social when you’re Not?

Do you feel stressed or discouraged at the thought of having to add social media to your business advertising mix?  If you do, then chances are you are one of the secret minority who have vowed never to join Twitter, and you're sick of hearing about Facebook (that thing your teenager haunts). Relax.  Social media doesn't have to mean huge learning curves and wasted hours, all in the name of networking. Once you realize that business networking isn't wasting time at all, it might make a whole lot more sense. Mind you, you might have to work a little at that shift in mindset… but you can do a few things to cut down on your social media climbing without losing valuable opportunities for free advertising. Start Small… You can't get much faster than Twitter for social media networking. Compare the three hours you spent writing that article; then the frustratingly glitchy load time, uploading it to your marketing directory… and waiting 4 or 5 days for it to be approved… Now write out a sentence like this (in less than 140 characters): “10 ways to French-braid your hair”. Add to it a shortened link to your blog post. Voila. You're done. The best way to shorten that link?  There's 2 schools of thought… Some say it's better if you used an optimized post title leading directly to your blog, like so: “http://www.just-an-example.com/brainstorming.html“.  Keyword-wise… yes, it is. But most people shorten their posts with bit.ly, because it allows you to add a button to your browser bar, and check your click-throughs instantly. (And remember, social networking is driven by...

Is Your Website Mobile Ready?

The last posts that I wrote was on mobile websites and being mobile ready. If you are a business owner, new or seasoned, you want to maximize your income and that means that you must be marketing ready at all times. That means that the traditional marketing methods may not be the best method for you during your marketing campaigns. To be current we must spend time researching and learning, marketing is no different. New methods are arriving. You can research and incorporate or you can let your assistant handle it. Mobile ready websites are a big part of marketing now.  Learn how to use m-commerce to:      – Increase your income      – Increase your visibility      – Increase your authority      – Increase your profits – and profitability! Mobile technology is about interacting with your followers, subscribers, visitors and clients anywhere… at any time of the day or night. How you can be mobile ready? Download my free report —  Why You Need Mobile Ready...

My Challenge – 30 Day Blogging

Wow! 30-Day Blog Challenge. It's a challenge that I am looking  forward to. Posting to my blog has been sporadic, but I understand that it takes 21 days to change a habit. I am going to use this opportunity to get in the habit of posting daily. I see this challenge as a way to network and meet others as we travel the blogging road for the next 30 days. My goals are to share my marketing knowledge. This will be in the form of posts on: Mobile Marketing Blogging Social Media Social Networking Sites Who knows –  I may share some of my passions when it comes to internet marketing. But, I don't want it to be only about me. I want to hear from you. What questions or comments do you have on the subjects that I've listed above? As a Certified Social Media and Internet eMarketing Specialist, I work with my clients to create credible reputations and build visibility online.  Contact me for a 45-minute complimentary...