Advertising in a Social Media World

The last few posts talked about advertising in a world where social media is growing  leaps and bounds. The traditional marketing way is still here, but it may not be the best form of marketing for you or you may need to combine the traditional with the social. We need to remember that we are working with two different mediums. What works on one – even if it's your strongest ad – may not work on the other. It's important also to match the ad with the right social network. My husband whose career is in sales says that the best salesperson has mastered the real secret of selling: Don’t appear to sell. Instead, “help” the customer figure out what she needs – and provide it. Social networking is ideal for this friendly, conversational approach. However you choose to advertise – traditional media, social media or a healthy mixture of both – do make sure that you fit it in as part of your long term marketing...

What Social Advertising and Affiliate Marketing Have in Common

Image by rogercarr via Flickr If you've done any affiliate marketing at all, you'll be quite familiar with the phenomenon of the Super Affiliate.  When you have a force of 100 affiliates, a Super Affiliate is the who's responsible for 79% of your sales.  10 Super Affiliates are capable of achieving more results than 1,000 lukewarm affiliates who don't want to put any work into raking in your commission checks. Well, I'd like to suggest that there's a rare creature called the Super Fan. She lurks on social networks, enthusiastically creating a buzz about your brand, product or event… and a hefty percentage of your actual conversions are thanks to her. Super Fans generously perform a variety of functions: – They rope and bring juicy prospects right to your corral (when you're not even there). – They keep discussions lively and ongoing. – They fend off the sort of bottom feeders that love to stir up contention on social networks, and are quite capable of eloquently coming to your defense. – They provide you with a living, breathing, ongoing testimonial . – They promote you better than that guy you hired, last year. The one with the dazzling website and clever graphics. – They keep you in front of your market. – They do all this because they believe in you. If you've got even one Super Fan like this, you need to be thinking about what to do to reward her.  Often all it takes is noting more than your attention and interaction.  In short, your respect. Value your Super Fans. Openly appreciate them. And if you haven't yet...

Why Go Social when you’re Not?

Do you feel stressed or discouraged at the thought of having to add social media to your business advertising mix?  If you do, then chances are you are one of the secret minority who have vowed never to join Twitter, and you're sick of hearing about Facebook (that thing your teenager haunts). Relax.  Social media doesn't have to mean huge learning curves and wasted hours, all in the name of networking. Once you realize that business networking isn't wasting time at all, it might make a whole lot more sense. Mind you, you might have to work a little at that shift in mindset… but you can do a few things to cut down on your social media climbing without losing valuable opportunities for free advertising. Start Small… You can't get much faster than Twitter for social media networking. Compare the three hours you spent writing that article; then the frustratingly glitchy load time, uploading it to your marketing directory… and waiting 4 or 5 days for it to be approved… Now write out a sentence like this (in less than 140 characters): “10 ways to French-braid your hair”. Add to it a shortened link to your blog post. Voila. You're done. The best way to shorten that link?  There's 2 schools of thought… Some say it's better if you used an optimized post title leading directly to your blog, like so: “http://www.just-an-example.com/brainstorming.html“.  Keyword-wise… yes, it is. But most people shorten their posts with bit.ly, because it allows you to add a button to your browser bar, and check your click-throughs instantly. (And remember, social networking is driven by...

Is Your Website Mobile Ready?

The last posts that I wrote was on mobile websites and being mobile ready. If you are a business owner, new or seasoned, you want to maximize your income and that means that you must be marketing ready at all times. That means that the traditional marketing methods may not be the best method for you during your marketing campaigns. To be current we must spend time researching and learning, marketing is no different. New methods are arriving. You can research and incorporate or you can let your assistant handle it. Mobile ready websites are a big part of marketing now.  Learn how to use m-commerce to:      – Increase your income      – Increase your visibility      – Increase your authority      – Increase your profits – and profitability! Mobile technology is about interacting with your followers, subscribers, visitors and clients anywhere… at any time of the day or night. How you can be mobile ready? Download my free report —  Why You Need Mobile Ready...

My Challenge – 30 Day Blogging

Wow! 30-Day Blog Challenge. It's a challenge that I am looking  forward to. Posting to my blog has been sporadic, but I understand that it takes 21 days to change a habit. I am going to use this opportunity to get in the habit of posting daily. I see this challenge as a way to network and meet others as we travel the blogging road for the next 30 days. My goals are to share my marketing knowledge. This will be in the form of posts on: Mobile Marketing Blogging Social Media Social Networking Sites Who knows –  I may share some of my passions when it comes to internet marketing. But, I don't want it to be only about me. I want to hear from you. What questions or comments do you have on the subjects that I've listed above? As a Certified Social Media and Internet eMarketing Specialist, I work with my clients to create credible reputations and build visibility online.  Contact me for a 45-minute complimentary...

Determining Your Niche

What is a niche? Why do I need a niche? The Merriam-Webster dictionary says that a niche is a place, employment, status, or activity for which a person or thing is best fitted (finally found her niche). In the business world it is a specific industry, a specific service that is provided. Your niche is the specialty service or activity that you will provide to your target market. Why is a niche needed? Is a niche important? Yes, it is. By identifying your niche you are able to able to target your audience and in the terms of marketing it will save you money on advertising. Your target market is the audience that you will market your services to. When you identify your target market your message can be tailored to their specific needs or problems. This places you in the position to reach specific customers and satisfy their needs. Your niche can help determine what you charge for your fees. The more specialized you are, and the more knowledge/experience you have the higher yours fees.  How can I identify my niche? Ask yourself the following questions: What am I good at? What special talents do I have? What am I passionate about? What skills am I highly experienced in? From that list select the top three that you enjoy doing the most. You want to select those that you find the most excitement and highest skill level. Now that you have this information you can determine who would benefit from what you have to offer.  Now you can see why determining your niche is important, and you don‘t have to be afraid that it will limit you. Most people are...