IN THE INTEREST OF PINTEREST: USING PINTEREST

IN THE INTEREST OF PINTEREST: USING PINTEREST

I, for one, believe that social media is here to stay, the platforms may change, but the concept shall remain. That means that we need stay up-to-date within the social media world, if we use it. The challenge of staying informed also brings the how-to and what to use it for dilemma. One of the latest platforms to the social media world is Pinterest. You may be thinking that you could use Pinterest to connect with your market, but also realize that you don’t know how.   What is Pinterest? Pinterest is a pinboard-style photo-sharing website that allows you to create and manage theme-based image boards such as events, interests, and hobbies. You are able to view other boards, and re-pin images. Pinterest can be used for social, fun, or even business purposes. For instance, you can showcase your products, post videos and use it for content marketing. To help you to start “pinning”, here are some basic user tips: Introduce yourself – Introduce yourselves! Pin a photo and profile. This is your “About” page. Post one per week- Never post more that five pins to a board at one time. Think visually – Social media posts that have strong images get three times the views of those without. Why not move your data into charts and infographics. Keep your boards neat – Right pins on the right board Follow boards and not people – When you follow people you are automatically enrolled on their future boards. Comment when you pin from a website – State why you like the image or link. It can increase the repins and...

Five time saving tips for Social Media strategies

Saving time on social media is a must if you want to escape time wasters and time suckers. Setting up a system can help avoid many of the distracting games, gossip, and out and out worthless parts of social media. There is a time to play games, but it's not while you're at work. Even though you don't have a boss looking over your head, the time wasting will catch up with you. You need to control it, not let it control you. Plan for Success — If you have no road map to your destination you're not likely to make it. Yes, people accidentally hit the lottery, but most of the time success comes from careful and thoughtful planning. Don't set out blindly for a hit or miss effort. Instead, make a plan and stick to it, you can always adjust it, if necessary. Implement Automation — This is a great way to save time. You can schedule automatically new posts, new articles and new information across all your social media. There are many tools available that do a great job. This will enable you to use your social media time more wisely in conversation with your potential clients rather than just pushing information to them. Schedule your time  — If you set up automation you can then carefully schedule your time for using social media for being, social. Imagine that! The automation of updating friends and followers of blog posts will create time for you to actually read other people's tweets, re-tweet good information, and to actually participate. The trick is to schedule the time, and stick to the schedule. Outsource —...

Connect With Customers

Today, business is all about relationships. We buy a car from the guy our neighbor's brother recommended. We hire the contractor our mother's accountant used. We go see the movies that everyone on Twitter talks about. So finding ways to take business relationships beyond transactional is a sure-fire way to cement yourself in the minds of your customers. Social media – blogs, Twitter, Facebook, LinkedIn, YouTube, – are all ways to connect with your customers, family and friends. And if you can use these tools to establish and enhance your relationships with your audience, you've got a leg up on your customers. Some examples are: The yarn store owner who tweets her new customer to ask how the new sweater is coming along… The car salesman who leaves a link for $10 off an oil change on a customer's Facebook wall… The homeschool curriculum vendor who records a short video showing how to set up a classroom in the home in a back bedroom… The golf instructor who holds a Skype party during the Masters… Possibilities are as endless as the world of Internet business. You will notice some commonalities between the ideas above: They're relevant. They are directly applicable to the niche or industry you're in (the golf instructor, for instance, isn't sending out oil change coupons; the yarn store owner isn't hosting a Masters chat). They're personal. Each interaction connects with the audience in a manner beyond a simple “buy my stuff” way. They're useful. Each interaction provides value to the recipient. In some cases, it's a dollar savings (the coupon); in others, it's informational (the video and the...

Exactly Who’s the Boss Here?

This post appears on the NAVAC Blog. By Sheila Edens-Brown Thursday, Juy 29th, 2010 After 20 years in the corporate world, I experienced burn-out to the point where just thinking of going to work would make me literally sick. It was at this point that I knew that it was time to put my dream of being a business owner in place. After going through the motions and getting everything in place, it was time to hang out the shingles. Just the thought of being a business owner was exuberating. I had my first client within two weeks, even though she is taking a break from her business because of the death of her husband, she is still my client and we have had a wonderful relationship. All have not been like her. There were control issues; money problems and just not letting me do my job because they felt they knew better than I how to accomplish the task. After becoming a part of the NAVAC group I discovered that I was still working under the employee mindset and that my clients were calling the shots. Kim and the group showed me how I needed to be in control, that this was my business and that I was the one to determine how my business was to be run; I was the boss and not the employee. It was at this point that I revised my policies and payment procedures. A clear line was set as to my office hours, how task would be completed that would benefit the client and myself and that I was the one...

Advertising in a Social Media World

The last few posts talked about advertising in a world where social media is growing  leaps and bounds. The traditional marketing way is still here, but it may not be the best form of marketing for you or you may need to combine the traditional with the social. We need to remember that we are working with two different mediums. What works on one – even if it's your strongest ad – may not work on the other. It's important also to match the ad with the right social network. My husband whose career is in sales says that the best salesperson has mastered the real secret of selling: Don’t appear to sell. Instead, “help” the customer figure out what she needs – and provide it. Social networking is ideal for this friendly, conversational approach. However you choose to advertise – traditional media, social media or a healthy mixture of both – do make sure that you fit it in as part of your long term marketing...

My Challenge – 30 Day Blogging

Wow! 30-Day Blog Challenge. It's a challenge that I am looking  forward to. Posting to my blog has been sporadic, but I understand that it takes 21 days to change a habit. I am going to use this opportunity to get in the habit of posting daily. I see this challenge as a way to network and meet others as we travel the blogging road for the next 30 days. My goals are to share my marketing knowledge. This will be in the form of posts on: Mobile Marketing Blogging Social Media Social Networking Sites Who knows –  I may share some of my passions when it comes to internet marketing. But, I don't want it to be only about me. I want to hear from you. What questions or comments do you have on the subjects that I've listed above? As a Certified Social Media and Internet eMarketing Specialist, I work with my clients to create credible reputations and build visibility online.  Contact me for a 45-minute complimentary...

Why Local Businesses Should use Social Media?

You may be thinking that Social Media is not for local businesses that it is for those wanting to reach consumers or clients in another state or around the world. Not true. There are two key factors that contribute to the success of your local brick and mortar Social Media efforts. The key factors are: • Business Traffic • Business Reviews The use of Social Media will help you address these two factors in an awesome way. How many people in your community and in your target marketing use Social Media? You have already built trust in your community, now reach beyond – technology can help you do this. It can help to build awareness with people in your community that may not know you. There is the possibility of turning them into customers. Social Media will also allow you to compete with larger companies. It is cost-effective, new and exciting. You may be thinking I do not have time to Tweet, Blog or use Facebook. I have a business to run. Why not contact a Social Media Specialist to discuss the pros and cons of Social Media for your business. What about business reviews? Research has found that 83% of all Internet Users are involved in at least one social network. Local searches are growing day-by-day. One research reports “location-based mobile social networking revenues will reach $3.3 billion by 2013.” People talk about their likes and dislikes of those that they do business with. Why not listen? Social Media for the Local Business has become a proven marketing...

Your Social Media Strategy for 2010

What are your plans for your Social Media Strategy for 2010? You do have one, don't you?  Here are  five tips to help you get started: Have a goal. What results are you looking for? Do you want to promote your business; get more clients? Who do you want to connect with? Why do you want to connect with them? Create relevant content. Your content should meet the needs of your audience. How will what you do make their lives easier? What content can you share that will keep them coming back to your site? Measure your results. Keep track of  visits to your blog, or respond to your Twitter posts, Services such as Google Analytics and StatCounter let you track your Web traffic  You can use services, such as Bitly to see how many people read the links that you post. Adjust your expectations. Social networking is about building relationships. Instead of thinking in terms of “I need to increase my followers to sell my product,” get to know your followers.  Social networking is your stepping stone to embrace change. Social networking is more about informing people, and getting insight on what your potential customer or client thinks. The Washington Post  reported that Twitter is being used to “mine it for clients, recruit employees and answer customer service questions,” and brand mentions. Ask questions. Asking questions about what you’re interested in or what you’re working on can be a great way to gain followers and engage in dialog. Now that you have your plan together and know what you want from your social media efforts, its time to be proactive. If you need more information...