What Social Advertising and Affiliate Marketing Have in Common

Image by rogercarr via Flickr If you've done any affiliate marketing at all, you'll be quite familiar with the phenomenon of the Super Affiliate.  When you have a force of 100 affiliates, a Super Affiliate is the who's responsible for 79% of your sales.  10 Super Affiliates are capable of achieving more results than 1,000 lukewarm affiliates who don't want to put any work into raking in your commission checks. Well, I'd like to suggest that there's a rare creature called the Super Fan. She lurks on social networks, enthusiastically creating a buzz about your brand, product or event… and a hefty percentage of your actual conversions are thanks to her. Super Fans generously perform a variety of functions: – They rope and bring juicy prospects right to your corral (when you're not even there). – They keep discussions lively and ongoing. – They fend off the sort of bottom feeders that love to stir up contention on social networks, and are quite capable of eloquently coming to your defense. – They provide you with a living, breathing, ongoing testimonial . – They promote you better than that guy you hired, last year. The one with the dazzling website and clever graphics. – They keep you in front of your market. – They do all this because they believe in you. If you've got even one Super Fan like this, you need to be thinking about what to do to reward her.  Often all it takes is noting more than your attention and interaction.  In short, your respect. Value your Super Fans. Openly appreciate them. And if you haven't yet...

Social Media Advertising goes Mainstream

One way you can tell if social media advertising is really something you should be considering for your business:  The amount of top-drawer ad agencies that have sprung up or changed focus, shifting their attention from traditional advertising to zero in on social media. Even social media platforms themselves hire these agencies, to create ads for their clients. For example, New York-based Lotame, whose clients include Flixster and Bebo. Then there are Sometrics, Siteheart and SocialMedia.com… SocialMedia is geared specifically to social ad platforms, offering to render ads containing Twitter messages, comments from web communities and data from your site. Lotame boasts it “goes beyond industry norms by applying a social data layer to audience segmentation”. They call this a “zero waste” advertising solution – and their clients include Flixster and Bebo. In fact, visiting their website can give the do-it-yourself social ad creator some good clues as to what to focus on, when creating your message.  Just take note of phrases such as “interactivity over clicks”, “meaningful audience engagement”…  “The medium is the message and social ads are the solution”…  Their recent new hires include John Thomas, PhD, formerly with Crimson Hexagon, specializing in social media analytics. In short, there's some major money and brain power going into monetizing social media. Further proof is provided in a Knowledge Networks May 2009 press release, which gives statistics for: “Proportion of Social Media Users Who Turn to Social Media When Making Purchase Decisions“, giving the lie to nay-sayers who insist people aren't haunting social networks to buy.  (They aren't – but they do!)  This particular PDF press release lists the...

Is Your Website Mobile Ready?

The last posts that I wrote was on mobile websites and being mobile ready. If you are a business owner, new or seasoned, you want to maximize your income and that means that you must be marketing ready at all times. That means that the traditional marketing methods may not be the best method for you during your marketing campaigns. To be current we must spend time researching and learning, marketing is no different. New methods are arriving. You can research and incorporate or you can let your assistant handle it. Mobile ready websites are a big part of marketing now.  Learn how to use m-commerce to:      – Increase your income      – Increase your visibility      – Increase your authority      – Increase your profits – and profitability! Mobile technology is about interacting with your followers, subscribers, visitors and clients anywhere… at any time of the day or night. How you can be mobile ready? Download my free report —  Why You Need Mobile Ready...

How To Redirect Visitors to your Mobile Website

Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that's great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they're accessing it from Twitter. The best way to accomplish this is to set up redirects, so that whenever a user is detected on a mobile, it goes straight to the mobile version of your site.  There are several ways to do this, all based on detecting browser screen size. The easiest method I've seen comes from www.justtechnika.com, and involves inserting a small piece of JavaScript code on your main website, “anywhere between <head> and </head>”.  (I'd recommend right at the bottom of your page, so as not to interfere with search engine bots and site SEO.)  I tried the piece of code provided – and it worked!  I don't have permission to reproduce the code – I only found it today, and there's been no time to contact the blog owner, but you can find the article with the code snippet at the following link:  http://justtechnika.com/articles/find-mobile-visitors-to-your-website-and-redirect-them-to-your-mobile-site/ Treat Your Mobile Website like A Tweet So you've successfully redirected them to the mobile version of your website – now what? If you're re-writing a shortened, condensed version of your main website, treat it like a Twitter tweet: Just hit the high points, and strip out all the filler. (One thing Twitter has done for us since its inception: Turned us into effective self-editors!)  Think of your mobile site...

6 Picks for Best Mobile Websites

Marketing has gone mobile. Here are some picks for the best mobile websites. What makes a great mobile website?  We all have our own criteria, but basically, many of the same qualities that make good sites on PC’s.  They have to be:     – Reliable     – Quick to load      – Easy to browse This latter requirement, however, differs slightly, when it comes to mobiles.  “Easy to browse” means the navigation buttons can’t be too piddly-sized; shouldn’t be out of sight, and the amount of interaction (i.e. clicking and entering data) you have to do should be the absolute minimum. And if it’s a mobile version of a well-established PC website, as many components as possible should be the same (or a simplified version), making it familiar and friendly to use. Here are 6 picks for enjoyable and easy to use browsers for most mobiles. When so many sites still haven't caught on to what's happening out in the real world, these sites are refreshingly easy to access – and use. Topping the list and easily bagging the gold, m.facebook.com. You can basically use it exactly the way you would on computer. Next, the silver medal goes to m.amazon.com.  Amazon has espoused the credo: “Keep It Very, Very Simple”. What this means in actual fact is that (providing you already have an Amazon account set up) you can purchase goods directly, using your mobile. The bronze medal goes to the competitor everyone loves to hate (secretly), google.com/xhtml – you can personalize it for your mobile, as well as access weather, movie times, news, and local searches.  (A GPS,...

An Overview of the History of Blogging

Do you know what blogging is? Well, if you still don’t know yet, blogging has played a very important role in politics. And this is true to almost every country around the world. If you're looking for news and information, blogs are just the right source. If you want to know more about blogging, you should look into its history. Before blogs became popular online, digital communities had many forms such as Usenet, commercial online services like BiX, Genie, CompuServe, BBS, and email lists. By the 1990's, WebEx was able to create running conversations. They used ‘threads' which serve as topical connections. Some say that blogging is just like the 20th century's project on Mass Observation. Brian Redman managed mod.ber and it was created in 1983. He and some of his associates posted interesting summaries of threads and postings that took place somewhere on the internet. It was strongly likened to blogs because of the style in journal publishing being used. The posted summaries also contained links to cool places and other interesting places chosen by a certain blogger. However, mod.ber no longer operated after about eight months. Blogs are like online diaries because it tells about the personal lives of the bloggers. The writers often call themselves journalers, journalists, or diarists, and escribitionists. Journal communities are already present online especially nowadays. One of the early bloggers known in history was Brad Fitzpatrick. Jerry Pournelle and Justin Hall were also early bloggers. Way back in 1994, there was an early blog which combines text, pictures, and video and it was transmitted live using an EyeTap device and wearable computer....