Sales Pitches Out: Social Advertising In

Are you considering just putting one of your existing banner ads on a social site such as Facebook? Don’t. At least… not yet… It’s important to remember you are dealing with two different mediums. What works on one – even if it’s your strongest ad – may not work on the other. There are a…

Continue Reading →

Social Media Advertising goes Mainstream

One way you can tell if social media advertising is really something you should be considering for your business:  The amount of top-drawer ad agencies that have sprung up or changed focus, shifting their attention from traditional advertising to zero in on social media. Even social media platforms themselves hire these agencies, to create ads…

Continue Reading →

Why Go Social when you’re Not?

Do you feel stressed or discouraged at the thought of having to add social media to your business advertising mix?  If you do, then chances are you are one of the secret minority who have vowed never to join Twitter, and you’re sick of hearing about Facebook (that thing your teenager haunts). Relax.  Social media…

Continue Reading →

Free Advertising Using 5 Social Media Sites

You’ve been realizing lately that you really need to spread the word about your business, website, event or product. But you don’t have the largest budget on the planet. If you’re looking for ways to advertise for free, you might want to consider making full use of social media. Most social media platforms offer paid…

Continue Reading →

Is Your Website Mobile Ready?

The last posts that I wrote was on mobile websites and being mobile ready. If you are a business owner, new or seasoned, you want to maximize your income and that means that you must be marketing ready at all times. That means that the traditional marketing methods may not be the best method for…

Continue Reading →

How To Redirect Visitors to your Mobile Website

Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that’s great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they’re accessing it…

Continue Reading →

Prioritizing your Mobile Website Information

Image via CrunchBase Just as Twitter is a micro-blog version of regular blogs, allowing only “posts” of 140 characters, stripped down to the bare minimum, so mobile websites are stripped down versions of “main” websites, showing only the most important information. What constitutes “the most important information”?  In a nutshell, stuff the user needs to…

Continue Reading →

Does your Blog Need a Mobile WordPress Plug-in?

If you have a blog, don’t assume it will translate perfectly to mobile:  Chances are, it has at least 2 columns, and runs ads, graphics and is set for a screen width that’s (at absolute minimum) 760 px wide. Besides, even if it was able to load in and emerge with a readable format, you…

Continue Reading →

Mobile Website Branding

If you are focused on branding your business, remember that your mobile website can help – or hurt – this process. What is “branding” exactly?  The practice of creating an instantly recognizable site, logo, color scheme or any other visual “cue” that helps viewers identify it instantly with your product or business. If you’ve set…

Continue Reading →

6 Picks for Best Mobile Websites

Marketing has gone mobile. Here are some picks for the best mobile websites. What makes a great mobile website?  We all have our own criteria, but basically, many of the same qualities that make good sites on PC’s.  They have to be:     – Reliable     – Quick to load      – Easy to browse…

Continue Reading →

Page 4 of 7