Do you have a personal brand?
Think of your favorite brands. They all stand out for one reason or another. For example, Apple is known for its sleek product designs and cutting-edge technology. Coca-Cola is branded as a fun, enjoyable beverage.
Just like businesses can become known for their brand, so can solopreneurs and small business owners. Developing your personal brand is a smart way to position yourself and stand out in the mind of your clients.
- Branding Makes You Memorable
But first, you’ll need to set aside time and energy to reflect on who you want to be and what you want to be known for. Doing this will save you energy in the long run since you’ll be able to focus on your strengths and minimize your weaknesses.
Another benefit of developing your personal brand is that it become easier to present yourself consistently, no matter where you go. Imagine being able to intentionally place pictures in potential clients’ minds so that they will remember you.
- Branding Makes You An Authority
Not only will potential clients remember you better, it’ll also be easier for them to tell others about you. Then you’ll be viewed as an authority in your field, all because you took the time to work on your branding.
But this is only the beginning. As you become more well-known, your ideal clients will become more attracted to you. You won’t have to spend as much time marketing because your customers will naturally flock to you.
3. Branding Makes You More Money
As a result of increasing demand for your services, you’ll also be able to raise your rates. Think of doing the same work you’re already doing but being able to double your rates. With smart branding, this is a real possibility.
Of course, higher rates aren’t the only reason to build your personal brand. You can also expect to get more attention from other solopreneurs and business owners that want to offer you high value partnerships. Imagine getting to work on projects that you love with other business owners that you’ve admired for years.
All of these things and more can happen when you’re willing to stand up and own your brand. You were made to shine, so embrace your personal brand with gusto.
Try this journal exercise as you think about your personal brand
- What are three business brands you admire? What makes you admire these brands?
- When it comes to your own personal brand, what do you want to be known for?
- What are your top three core values? How can you incorporate them into your brand?