I'm sure you know by now that the only real Internet marketing is content marketing, and now we have another way to market our content and that is via mobile content marketing. Mobile content marketing is one more platform in your content marketing strategy. Mobile content marketing is another way to market to your clients, as well as a way to attract new clients who are too busy to sit down at a computer to look at your website. In an ongoing effort to build a relationship with potential clients and customers mobile content marketing is becoming an essential part of that mix. We have to remember that the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds, and by some reports even outgrowing personal computer adoption. Mobile content marketing cannot be ignored by the savvy Internet marketer who wants to remain relevant. Mobile access to the net has increased social network use by over millions and is expected to continue to climb. You start by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of your current readers use, or code the site to detect what device is reading. Then you make it easy for your current clients to pass on the information via texts. The “Queen of the Internet” Mary Meeker stated in her “State of the Internet Report” that “Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Bib) While Many Will Wonder...
Saving time on social media is a must if you want to escape time wasters and time suckers. Setting up a system can help avoid many of the distracting games, gossip, and out and out worthless parts of social media. There is a time to play games, but it's not while you're at work. Even though you don't have a boss looking over your head, the time wasting will catch up with you. You need to control it, not let it control you. Plan for Success — If you have no road map to your destination you're not likely to make it. Yes, people accidentally hit the lottery, but most of the time success comes from careful and thoughtful planning. Don't set out blindly for a hit or miss effort. Instead, make a plan and stick to it, you can always adjust it, if necessary. Implement Automation — This is a great way to save time. You can schedule automatically new posts, new articles and new information across all your social media. There are many tools available that do a great job. This will enable you to use your social media time more wisely in conversation with your potential clients rather than just pushing information to them. Schedule your time — If you set up automation you can then carefully schedule your time for using social media for being, social. Imagine that! The automation of updating friends and followers of blog posts will create time for you to actually read other people's tweets, re-tweet good information, and to actually participate. The trick is to schedule the time, and stick to the schedule. Outsource —...
In a private Facebook group, I noticed a lot of people were looking for a tech person to work with. So, I introduced myself. Upon returning to check on the status, I saw a post at the very top of the wall from a guy who also introduced himself as a coder. Now, I'm not that naive to think I am the only geek in a group. There are probably many people better at tech than me in any group. What gave me pause was, why this guy's introduction got so many responses when mine hardly went noticed. A horrifying thought flashed through my mind. It couldn't be true. Did he get more attention because he's… a man? Maybe you have experienced something similar. Something that made you stop to wonder if you didn't win the bid, secure that client or get that exposure because you are a woman. Then, you look around and it looks like all the top dogs are men. Of course it depends on the industry you are in but I'm here to tell you, even in seemingly male-centric arenas, there are plenty of women quietly making serious coin. Sometimes, we aren't seeing the ladies because women simply aren't vocal about their successes. And, when we toot our own horn, we often express it in an entirely different manner. For us, being able to support our families and being there when the kids get off the bus mean a whole lot more than ‘crushing it' or making a million dollars in 24 hours. I'm not saying women don't strive for that. I'd love to make...
…we are more than conquerors through Him who loved us. (Romans 8:37) The last few weeks of 2011 found me looking at and examining my relationship with God. I have not been as faithful as I wanted to be during the year. Yes, I prayed, I studied my bible and even read it during the year. But, I fell short when it came to having a daily relationship with Him. There were many days that I let other things get in my way of having devotion and prayer, spending that precious time with Him that is essential for my growth. I gave up making resolutions for the New Year years ago because before the month was over my resolutions would have fallen by the wayside. So I am not making a new year resolution, but I am purposing in my heart that 2012 will be different than last year for the growth in my relationship with God. I purpose to spend more time in prayer, studying my Bible and witnessing to others. Through Christ I am a conqueror and I know that I can do all things through Christ who strengthens me (Philippians 3:13). I have accepted a challenge from my Pastor to read the Bible through during the new year. January 4th through the 13th, I have given a challenge to myself to spend those days in prayer, along with my denomination in a world-wide prayer initiative called “Operation Global Rain.” I will be praying for the outpouring of the Holy Spirit upon myself, the church and all that God will use to move His message forward. This is only the beginning for...
Today, business is all about relationships. We buy a car from the guy our neighbor's brother recommended. We hire the contractor our mother's accountant used. We go see the movies that everyone on Twitter talks about. So finding ways to take business relationships beyond transactional is a sure-fire way to cement yourself in the minds of your customers. Social media – blogs, Twitter, Facebook, LinkedIn, YouTube, – are all ways to connect with your customers, family and friends. And if you can use these tools to establish and enhance your relationships with your audience, you've got a leg up on your customers. Some examples are: The yarn store owner who tweets her new customer to ask how the new sweater is coming along… The car salesman who leaves a link for $10 off an oil change on a customer's Facebook wall… The homeschool curriculum vendor who records a short video showing how to set up a classroom in the home in a back bedroom… The golf instructor who holds a Skype party during the Masters… Possibilities are as endless as the world of Internet business. You will notice some commonalities between the ideas above: They're relevant. They are directly applicable to the niche or industry you're in (the golf instructor, for instance, isn't sending out oil change coupons; the yarn store owner isn't hosting a Masters chat). They're personal. Each interaction connects with the audience in a manner beyond a simple “buy my stuff” way. They're useful. Each interaction provides value to the recipient. In some cases, it's a dollar savings (the coupon); in others, it's informational (the video and the...
Do you know how to see the future? If you do, then the whole world is all yours for the taking. At least, that's what online marketing expert Jonathan Budd says in his video Get Traffic 3.O. Jonathan tells us the importance of predicting the future – learn the trends and how to be in front of them! Now here's a trend that all of us internet marketers and homebased business owners should be paying attention to: the rise of a new online superpower – Facebook! In his video, Jonthan talks Facebook vs. Google. He says that the days of Google PPC is over and that it is dead for MLM and home based marketers! He says Google was the source of traffic and leads for almost all marketers on the internet and while it's still pretty much in its number one spot, the next big thing (which could potentially turn out to be bigger than Google!) is happening right now. With all his amazing, surprising statistics shown in graphs and tables, Jonathan shows us that the social networking giant CAN be bigger than Google. The truth is, it's growing to be the most essential advertising medium to the home business industry today! If you want hot leads and active, engaged buyers, you should be paying attention to the Facebook vs. Google issue. And I agree with Jonathan. I mean, the very same people you're eyeing on Google are hanging out on Facebook! I think the reason why a social site such as Facebook can offer better targeting with keywords and demographic-specific ads is this: social media knows you...
The internet provides a multitude of business prospects for folks all over the world, and most of them have chosen to create their own sites in order to publicize their respective services and products to anybody who needs them. Having said that, the main problem is that these rookie site owners have no idea where to start in terms of site promotion and presume that showcasing their sites is going to be accompanied by a high price tag. There are numerous ways for you to make this happen with little (if any) monetary outlay and these approaches also offer favourable results! This article discusses two proven site advertising approaches: article marketing and search engine optimisation. Article marketing is defined as the creation of content pieces regarding a person's or an organization's products or services, as well as the sending of these articles to different article banks. Article promotion is utilised by plenty of internet business operators to steer traffic and profits to their websites and to give helpful and engaging material to anybody who is looking for them. Given that folks are always in search of information and facts online, a well-crafted and educational article is sure to bring in lots of consumers! There are internet directories that have tens of thousands of members, and these are the databases that you have to target to produce a rise in site traffic. Here's an example of the way article promotion can help you and your internet enterprise. When shopping in the real world, people in need of a certain product wouldn't go to a general dealer to get what they...
The old approach of putting all of your eggs in one basket isn't such a good idea in these modern times, especially with a tough economic climate. Countless people have lost their jobs and are looking for ways for them to pay their bills and continue to support themselves, their wife or husband and children. If you embark on a brand-new career path and learn to make a living on the internet, you'll acquire a modern and stable source of income that would help defend you against unforeseen declines and major events. This article tells you about the various ways you could earn money on the web and the stuff that you ought to consider after you make the leap towards establishing and also running your own home business. Before you could even think of turning a profit on the web, you have to attend to several pressing matters. Most women and men utilise the web because they're searching for something that's going to help them resolve an issue. This issue could be anything from details regarding their beloved actresses and actors to tidbits concerning the products and services that would enable them to tidy up their house more efficiently, among other probabilities. Thus, you have to figure out what you could provide folks with and also specify a proper niche! If you could go shopping for a huge household with an extremely constrained budget, you should show other consumers areas where they could buy cheaper merchandise. If you are an inventor, you can develop gadgets that'll make day-to-day concerns easier to address. After you find out what you...
There are many ways to make money working online as an Internet marketer. It can be as easy as choosing an E-book to promote and driving traffic to your Product Owner's site. This can be quite successful, but understandably, many want to move on to another stage. One way to do this is to build your own website to inform your readers, before offering them the chance to buy your affiliate products. One of the quickest, easiest and cheapest ways to achieve this is to use WordPress Blogs. WordPress allows you to set up your own website without having to buy any software. You merely visit the WordPress site, follow the download instructions, choose your passwords and you're ready to go. The only expense you occur is in buying and hosting the domain names for each site you want to set up. Typically, domain names can be obtained for less than $10 per annum, with hosting available at around $10 per month. At the outset you'll need to decide what subject your initial WordPress blog will be about. If possible it's a good idea to start with something you know about. This will help when you add content as you should find it easier to write with some authority on your subject. You need to balance this by ensuring your subject is also a market customers are prepared to buy in – so you'll need to carry out the usual niche and keyword research before you can expect to make money working online. Before you write content, you'll need to set up your blog, by choosing your theme and...
Making money on the internet through online marketing is only possible by building trust with customers. Big brand stores that have a physical presence do not have the same challenges that the smaller business needs to manage. For example Amazon and Ebay both have extensive review processes and most likely have an employee whose sole job it is to manage the area of trust. As a smaller business owner, your challenge is to provide trust to your customers. Here is a handful of methods of building trust with your customers: Your website – this needs to be clean and professional looking. One of the key factors is to convey to your customers that you are trustworthy. Ensure that your site gives the right impression about you and your products. Your email address – using a free Gmail or Hotmail account will not give the message that you are more than a fly-by-night character. Use the domain name of your website for improved online marketing results. Testimonials – customers love proof that somebody else had a good experience when they did business with you and this can be provided in the form of customer testimonials on your site. Case studies – this is another way that you can provide proof that you exceeded the expectation of a customer that you did business with. The prospect can put themselves into the position of the customer and imagine you helping them to achieve their goals through a case study. Well worth the effort. About Us – a company profile is an opportunity to communicate the unique selling proposition (USP) of a business,...
