Why Local Businesses Should use Social Media?

You may be thinking that Social Media is not for local businesses that it is for those wanting to reach consumers or clients in another state or around the world. Not true. There are two key factors that contribute to the success of your local brick and mortar Social Media efforts. The key factors are: • Business Traffic • Business Reviews The use of Social Media will help you address these two factors in an awesome way. How many people in your community and in your target marketing use Social Media? You have already built trust in your community, now reach beyond – technology can help you do this. It can help to build awareness with people in your community that may not know you. There is the possibility of turning them into customers. Social Media will also allow you to compete with larger companies. It is cost-effective, new and exciting. You may be thinking I do not have time to Tweet, Blog or use Facebook. I have a business to run. Why not contact a Social Media Specialist to discuss the pros and cons of Social Media for your business. What about business reviews? Research has found that 83% of all Internet Users are involved in at least one social network. Local searches are growing day-by-day. One research reports “location-based mobile social networking revenues will reach $3.3 billion by 2013.” People talk about their likes and dislikes of those that they do business with. Why not listen? Social Media for the Local Business has become a proven marketing...

Basic Terms Used in Social Media Marketing

The Internet provides an incredible opportunity for companies and businesses to reach their target audiences in a wide variety of ways. One of the growing areas of Internet marketing is the use of social media and networks to connect with consumers, but the language of social media can be confusing for the inexperienced. The following are some common, basic terms used in social media marketing. Aggregator or Newsfeeder—software that gathers and organizes content from blogs or other social networking platforms through those sites' RSS feeds, and displays the content in a central location. Blogs—also called “web logs”, these are sites that allow companies or individuals to create a journal organized into reverse chronological order, with the latest post at the top of the site. This type of social media can have many interactive features, such as allowing comments from visitors, RSS feeds, and widgets. Blog Marketing—using a web log to communicate business news, announcements, and company profiles. Blogosphere—refers to all the blogs and blog interactions on the Internet. Content—refers to the material on any website, including social media sites, and can be text, pictures, video, or audio material. Crowdsourcing—typically a business term referring to using a public platform to complete a task or generate answers that would otherwise be done in-house or outsourced to a third party. Feeds or RSS Feeds—programs used by social networking sites to provide their subscribers with a simple way to obtain any new material without visiting the actual site. These feeds are usually channeled into an aggregator, which organizes and displays them for the subscriber. Forums—usually in a bulletin board format, these sites allow...

Your Social Media Strategy for 2010

What are your plans for your Social Media Strategy for 2010? You do have one, don't you?  Here are  five tips to help you get started: Have a goal. What results are you looking for? Do you want to promote your business; get more clients? Who do you want to connect with? Why do you want to connect with them? Create relevant content. Your content should meet the needs of your audience. How will what you do make their lives easier? What content can you share that will keep them coming back to your site? Measure your results. Keep track of  visits to your blog, or respond to your Twitter posts, Services such as Google Analytics and StatCounter let you track your Web traffic  You can use services, such as Bitly to see how many people read the links that you post. Adjust your expectations. Social networking is about building relationships. Instead of thinking in terms of “I need to increase my followers to sell my product,” get to know your followers.  Social networking is your stepping stone to embrace change. Social networking is more about informing people, and getting insight on what your potential customer or client thinks. The Washington Post  reported that Twitter is being used to “mine it for clients, recruit employees and answer customer service questions,” and brand mentions. Ask questions. Asking questions about what you’re interested in or what you’re working on can be a great way to gain followers and engage in dialog. Now that you have your plan together and know what you want from your social media efforts, its time to be proactive. If you need more information...